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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 2	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 3	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 4	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q220-Q225):

NEW QUESTION # 220
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers

A. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
B. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
C. Have each team member log in and reference the dashboard in the Analytics Studio app.
D. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.

Answer: B,D

NEW QUESTION # 221
What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form

A. Include "Not you?" link to allow visitors to reset the form
B. PI Enable explicit bot protecting using reCAPTCHA
C. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
D. Disable autoresponder emails on this form

Answer: A,B,C

NEW QUESTION # 222
LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

A. Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
B. Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.
C. Marketing Cloud Account Engagement will give you content ideas for each landing page.
D. Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions

Answer: D

NEW QUESTION # 223
What is true about grading? [Choose two answers]

A. A prospect can be associated to multiple profiles.
B. All prospects start with a grade of D.
C. You cannot change the default profile criteria
D. Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.

Answer: B,D

NEW QUESTION # 224
The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?

A. Create a static list of approved users to use as the recipient list in the sending tab.
B. Create a test list of approved users to use in the testing tab of the email now.
C. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
D. Create a dynamic list of approved users to use as the recipient list in the sending tab.

Answer: B

NEW QUESTION # 225
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